LAITA was founded in 2018 by the trio Nguyen Dinh Hoa, Nguyen Thi Thai Hang, and Nguyen Minh Hoan.

Nguyen Dinh Hoa’s extensive background in architecture and experiences with some prominent firms like A21 Studio, has given him the insight to innovate appealing designs. Nguyen Thi Thai Hang’s experience as a product designer for District 8 brings the ability to effectively transform her creative ideas into production. Nguyen Minh Hoan’s vision, as a business developer, is her ability to unite the dynamics of their team to provide exquisite eco-friendly furniture collections from conception to fruition.

The intentions behind the company foundation are to establish an effective research and development center for the sustainability of creative designs. This enables the team to freely experiment with an array of materials which transforms traditional furniture into extraordinary works of art. Their collection debut boasts abstract art with functional minimalistic aspects. The narrative behind each design is unique and inspired by Vietnamese tradition.